Hart House Investment Club

Logo design for Canada's oldest student-run investment portfolio

The Hart House Investment Club logo embossed on thank you cards.

The University of Toronto's Hart House Investment Club (HHIC) is Canada's oldest student-run investment portfolio. Prior to the redesign, HHIC had been using two different logos on its promotional materials and website. Pairing the iconic image of Hart House's Soldier's Tower with Garamond type, the new logo improves consistency and supports a more professional image.

The marketing materials I designed for HHIC include social media graphics, stress balls for Frosh Week handouts, and business-card sized informational brochures used for recruitment and event promotion.

Logos in use prior to the redesign.

HHIC logo design process on Illustrator.

Business card-sized and styled brochures with information about upcoming events.